E-commerce & Retail
Fast storefronts, dependable integrations and marketing built around measurable customer acquisition.
- Store performance
- Paid acquisition
- Order integrations
Paid Search
Pay for Demand, Not for Clicks.
Paid search is the fastest route to qualified traffic and the fastest way to waste a budget. The difference is almost always structure and measurement.
- Search Campaigns
- Performance Max
- Remarketing
- Shopping
- Conversion Tracking
- Budget Management
The problem
Spend without control
Accounts drift. Automated campaign types absorb budget, match types broaden, and conversion tracking quietly counts the wrong events.
- Conversions counted from form views rather than real enquiries
- Broad match and automation spending outside your market
- No separation between brand, generic and remarketing performance
Our approach
Clean tracking, tight structure, deliberate automation
We rebuild measurement first so the platform optimizes toward real enquiries, then structure campaigns so every euro is attributable to an intent group.
- Conversion actions defined around genuine business events
- Campaign and negative keyword structure that contains spend
- Landing page alignment between query, ad and page
What's included
Inside our google ads work
Account audit
Structure, tracking, search terms, budget allocation and wasted spend.
Conversion tracking setup
Correct events, values and imports so optimization has clean signals.
Search campaigns
Intent-grouped campaigns with disciplined negative keyword management.
Performance Max & Shopping
Feed quality, asset groups and exclusions for retail and e-commerce.
Remarketing
Audience segmentation that re-engages without over-frequency.
Ongoing optimization
Bid strategy, creative testing and query-level refinement each cycle.
How we work
A clear path from problem to solution.
01
Discover
We understand your business, technology environment and objectives.
02
Plan
We identify priorities and create a practical roadmap.
03
Implement
Our team builds, integrates, optimizes and secures the solution.
04
Optimize
We monitor performance and continuously improve the system.
Benefits
What changes for you
Predictable cost per enquiry
Once tracking is honest, cost per lead becomes a number you can plan against.
Faster market feedback
Paid search tells you within weeks which messages and services sell.
Budget containment
Geographic, schedule and query controls keep spend inside your market.
Clear ownership
The account stays yours, with full access and documented changes.
Industries
Where this work applies most often
Hospitality
Direct bookings, local visibility and guest communication supported by automation instead of manual work.
- Local SEO
- Booking automation
- Guest messaging
Real Estate
Listing experiences, lead capture and CRM automation that keeps enquiries moving without being dropped.
- Listing sites
- Lead routing
- CRM automation
Small & Medium Businesses
One partner for the website, the marketing, the IT and the security, sized to a realistic budget.
- Managed IT
- Growth marketing
- Automation
FAQ
Questions we are asked
Let's discuss your google ads requirements.
Paid search campaigns structured around qualified demand and controlled cost per enquiry.